I think I can call this a departure from my “normal” style. When Karen came to me for a logo, she was looking for bright colors and was influenced by the Ecojot line (which is SO yummy btw). As the design evolved, Karen received a greeting card with pinks and browns and we changed direction, and the end result is a perfect blend of funky and cute.
One thing I would love to point out….although Karen’s “look” is colorful, her logo remains quite simple, and this is something I really try to communicate to all my clients. The KISS principle is an important one when it comes to identity, and the whimsy/trendy/fun elements can come in different ways, so your business can keep its look up-to-date.
In addition to a versatile logo, Karen is coming away with two business card designs (weddings & portraits) as well as a few graphic elements.