Melanie Alice | Vintage Modern Branding

I am very excited to share the identity I created this Spring for Melanie over at Melanie Alice Photography. Melanie’s new logo is the best of vintage meets modern – the script lettering gives off a soft, feminine feeling, while the bold choice for ‘Alice’ balances and grounds the look and updates it to the 21st century. We started off exploring yellow for the hand drawn flower mark in a couple different color ways, but ultimately settled upon this soft petal pink bringing in a mossy green and some warm neutrals.

In addition to the logo design, I created a 5×5 trifold brochure and 5×7 postcard design. The trifold brochure features a short bio, session information, pricing – and of course lots of room for a collage of photos – furthering the vintage look. A colorful and interesting brochure such as this one is great to hand out to prospective clients – giving them further incentive to contact you. The branded postcard features a grouping of images and contact information, and is perfect for leaving in shops and other vendors with whom you network.  I especially love the pop the white brings to the pallete – in the form of clean borders around the photos and tiny pinstripes adding some texture to the collateral pieces.

Melanie, thanks for choosing Designs by Taz for your identity & brand creation- I wish you the best of luck in your endeavors!

Want to get your new business started off on the right foot or thinking about updating your look? I’ve worked with hundreds of clients across the globe to brand their businesses – many of my clients are photographers like myself but I’ve worked with realtors, spas, salons and other small businesses as well. If you like my style and think we would be a good design match, I’d love to hear from you!

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