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Alt Summit Recap


I’m back from the Altitude Design Summit aka Alt Summit which was hosted this past Thursday at the Martha Stewart Living Omnimedia Headquarters in New York City. I’m so glad I hopped on the bandwagon with Kate and snagged a ticket early as I met some fabulous ladies and heard from inspirational speakers. Plus, it was the push I needed to get some new cards designed and printed for me – love that I finally had a way to get my full name AND my nickname on one card :) The cards are Moo Luxe by the way – something clients have expressed interested in- so I decided to give them a whirl. I can happily report they were a hit- nice and thick and luxurious!



I was recently listening to a Creative Live presentation from Tamara Lackey where she said something to the affect of your ‘brain needs a break to be creative’ – I totally agree and thats what Alt Summit was for me – a chance to recharge and be inspired.

Tina Roth Eisenberg, aka Swiss Miss, gave an excellent keynote on 8 Rules to Live By and the importance of side projects (one of hers, TeuxDeux, is a favorite of mine). You may have seen some of my tweets throughout the day- though my fingers couldn’t move fast enough to share all her words of wisdom. One of my favorite rules was ‘If an opportunity scares you, take it. Being scared means that you’ll learn and grow.” And I can certainly say I practiced that right away at Alt Summit – I’m normally on the shy side in person but I really pushed myself to meet new people and find out a little about my fellow attendees. I’m excited I got to meet Keli from Dry Goods Design, a beautifully curated fabric shop based in Seattle, and also Liesl Gibson the wonderfully talented designer behind Oliver + S.

I collected a lovely pile of business cards, saw Martha Stewart in the flesh (for the second time) and enjoyed a pinch-me moment at the rooftop cocktail party enjoying a glass of prosecco and the New York skyline with a group of people who ‘get it’.

some of the cards I collected at Alt Summit

Enjoying the rooftop party at Martha Stewart

 Thanks to Domestikatedlife for this instragram image

Pantone’s Picks for Fall

Pantone released their color report for men & women’s fashion this past week and there are some gorgeous colors in the mix! I am so glad to see Tangerine Tango is here to stay- I’ve been enjoying painting my nails in the bright retro shade with Essie polishes this summer.

Anyone of the bright and bold shades would look great paired with a neutral like french roast or titanium. I especially love the softer and sophisticated tones of rhapsody and rose smoke.

Some of my logo clients come to me with an idea of color in mind while some start with a blank slate- and thats OK! I’m always happy to suggest colors and different color combinations keeping in mind your clients and target market. I often ask clients check out a home improvement store to look at paint swatches or to collect inspirational color combos on a pinterest board- there are so many colors out there to explore.

I’ll be updating the blog from time to time with inspirational color combos- everything from classic black & white to trendy neons.

Thinking about refreshing your look? I am currently booking clients for September identity and brand design- drop me a note if you’d like more info!




New Holiday Templates Available

Well folks, its that time of year again! As we say goodbye to Summer its time to look forward to a season busy with clients and preparing for the holidays. I’ve come out with two new holiday card template collections this year – Deck the Halls and Hipster Holiday. Both collections feature the modern and fresh designs you have come to love from me with some fun punches of color sure to please!  And of course, the templates are fully layered PSD files so you can customize the text and colors on each design depending on your client’s needs.

Each template set includes eight double sided 5×7 card templates (that’s 16 files in all). Files are optimized for press printing thru WHCC, but can be easily modified for use with other printers.

Let me show off the goodies! First is Deck the Halls…


And then we have bold sister Hipster Holiday


Both of these are available in the store. You may have noticed things are looking a bit different around here – trying to add all my current products (and many new ones) into the shop! If anything from previous posts tickles your fancy, just drop me a note and I’d be happy to hook you up if it isn’t upload yet!

Logo and Pattern Design | Realities Photography

This design is one of my favorites from last year. A playful and modern logo design paired with a fun and functional pattern, what’s not to love? And Jill was sweet enough to send me some printed samples so I have a few photos to share with you too! Jill from Realities Photography wanted to update her design, and told me a bit about how she wants clients for life – photographing their engagement, wedding, and their families as they grow. Going over the concepts Jill selected this heart design and I expanded upon that to come up with the adorable pattern she uses throughout her branding. We used a very subtle pink, which can easily be dropped for a sleek grey + white look.

So now for the goods! The logo design and a swatch of the pattern in digital form.



I also designed business cards to go along with the look which Jill had letterpress printed. YUM! Its hard to appreciate in the photos but this stock is so luxe and thick!





Thanks Jill, loved working with you! :)

Kate - I LOOOVE the business cards, very cute!

JIll - You rock Taz. I’m so happy with how this design truly fits my personality and where I want to take my clients.

FREE 5×7 Valentine’s Template!

Just because I love you guys, (and couldn’t wait to create a design using an ‘ikat’ inspired print) I’m giving away a FREE template for Valentine’s Day (or any other day, the text is layered so you can change it). Just hop on over to the Designs by Taz Facebook Page, ‘like’ our page, and download the goods (see the FREE for Fans tab)! This is for a limited time, so don’t miss out :)

Isn’t it so cute?? I’m currently obsessed with red and aqua together, what an awesome combo.

PS. The details on the card – 5×7 formatted for WHCC press printing, but compatible with a variety of labs. Enjoy!


Update – this limited design is now gone, but stay tuned for future freebies :)

Tweets that mention FREE 5×7 Valentine’s Template! » Designs by Taz: Identity and branding design for photographers -- - […] This post was mentioned on Twitter by Andrew Rappa, Kate. Kate said: Download this Free ikat inspired print for Valetine's Day! You know you want to… […]

A Mid-century Modern Logo Design | KD Loftis

I love when clients come to me and know who they are, and Kelley from k|d loftis photography knew she wanted something mid-century modern and sent me awesome inspiration. I set to work and she ended up loving this colorful Eames-inspired graphic. I created the logo, business card, pattern design, and seamless tile for their website. Check out their site, everything looks flawlessly branded!

Mid-century modern logo design and brand

Do you know Jack? | Our Story · k|d loftis photography - […] out the blog post! No Comments Hide Post Comments Add a Comment announcements | our story | prints & […]

2010 Holiday Designs Are Here!

24 new designs in 4 collections – same fresh and modern style you’ve come to love from me :)

Sets are $55 and include 12 files -6 front & back designs – perfect for press printed cards. Files are made according to WHCC’s press printed guides for 5×7 cards, though you may use the lab of your choice. All colors and text can be changed. Fonts are used as a suggestion, and are not included, but if you don’t need to change the greeting, you won’t need the font.

Want them all? Purchase the 2010 holiday collection and save $40! Come visit the shop!





Amanda - Sooo cute : ) Love your designs!

I’m Back!

I’m back from vacation and ready to get designing! I have a few thousand emails to go through (ha!), but I hope to answer all inquires within 24 hours. If you emailed me over the past few weeks and I have not responded by tomorrow, please email me again!

I will be working on all open projects starting today, and will start July concepts as planned. I’m currently accepting new clients for August and beyond. Thank you!

Cindi - Will you be designing holiday cards this year?

Kathi - I have the same question as Cindi…are there going to be new designs for 2010? If so, any idea on a release date?

Taslim - Absolutely! Hoping to have them out by the end of the month :) Make sure you are signed up for the newsletter for first notice!

Nicole - Hi!

Just wondering if you know when you’ll be releasing your 2010 holiday card designs?

Thanks :)

Out of Office

Thanks for stopping by! Just a note to let you know I’ll be out of the office thru June 24th. If you are interested in joining the queue (now booking for August) you can send a $100 deposit to and I will follow up with you upon my return. The queue will be based on the order in which the deposit was received.

As always, the design store will remain open as you can download your files directly from your account.

Here’s to coming back refreshed, full of new inspiration, and hopefully a little tanner! ;)